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Building a Visionary Business in Automation with Erick Collins
September 19, 2024

Building a Visionary Business in Automation with Erick Collins

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What happens when a young troublemaker with a love for computers and cars finds himself at the forefront of the robotics and machine vision industries? Nikki and Courtney chat with Erick Collins, owner of Rockport Integration and Automation.

Through a significant change in career direction and the influence of pivotal figures, Erick's path was anything but ordinary. Discover how a friend's advice led him from auto mechanics to computer science and ultimately into the captivating world of automation.

Disclaimer: This episode was cut short due to an interrupted upload via Riverside.

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Co-Hosts are Alicia Gilpin Director of Engineering at Process and Controls Engineering LLC, Nikki Gonzales Head of Partnerships at Quotebeam, and Courtney Fernandez Robot Master at FAST One Solutions.

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Get in touch at automationladies.io!


Music by Samuel Janes

Audio Editing by Laura Marsilio

 

 

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Chapters

00:00 - From Troublemaker to Robotics Expert

13:05 - The Journey to Entrepreneurial Success

16:33 - Lessons in Business Growth and Sustainability

21:35 - Lessons Learned From Business Adversity

35:20 - Navigating Trust in Business Relationships

Transcript
WEBVTT

00:00:00.682 --> 00:00:05.812
Hey guys, thanks for joining us today on another episode of Automation Ladies.

00:00:05.812 --> 00:00:15.054
I'm Courtney Fernandez with United Robotics Group and today we've got our usual Nikki Gonzalez.

00:00:15.640 --> 00:00:17.568
Hey everyone Nikki from Clicking here.

00:00:17.568 --> 00:00:23.812
I told Courtney, since she's here and she knows Eric, that she should run the show today, so let's see how it goes.

00:00:23.812 --> 00:00:28.852
Not that it's her first time or that I should expect anything less than excellent.

00:00:30.881 --> 00:00:36.753
Yeah well, we're really excited to entertain Eric Collins, a longtime friend of mine.

00:00:36.753 --> 00:00:39.088
Eric, I'll let you introduce yourself.

00:00:40.159 --> 00:01:04.590
Yeah, my name is Eric Collins and my business is Rockport Integration and Automation, and we focus primarily on robotics and machine vision, and I myself have I think I'm coming up on 24 years of experience here with the latter, but also controls, and I could basically build a machine myself from the ground up.

00:01:04.590 --> 00:01:05.492
That's my experience.

00:01:06.153 --> 00:01:07.614
All right, custom machine builder.

00:01:07.614 --> 00:01:09.325
And where are you, eric?

00:01:09.540 --> 00:01:18.489
Well, rockport is located in Marietta and I live in Temecula, the little area at the very edge of Riverside County and San Diego County.

00:01:19.311 --> 00:01:20.614
All right, you have nice weather.

00:01:20.614 --> 00:01:22.099
It looks sunny where you are.

00:01:22.099 --> 00:01:43.689
So right now, for those of you because you're listening on the audio podcast, eric is pulled over in his car after a meeting customer meeting, I, I think it was, but he's got his lights shades on and the sun is shining and, yeah, I guess san diego fashion, I can imagine it being around between 70 and 80 degrees, right 73 yeah southern california.

00:01:45.212 --> 00:01:55.016
So we usually start the episodes with the same question most of the time, which is how did you get into automation in the first place?

00:01:55.016 --> 00:01:57.522
Did you wake up one day, and just you know?

00:01:58.745 --> 00:02:00.469
I kind of figured this question would come up.

00:02:00.469 --> 00:02:10.829
This is this is my second podcast, I think, and I always struggle on what to say because it's such a long story, uh, but I'll try to keep it brief essentially what happened?

00:02:11.028 --> 00:02:19.008
we're good it kind of is like a blend of of a bunch of happenings.

00:02:19.008 --> 00:02:22.581
When I was young I was a bit of a troublemaker.

00:02:22.581 --> 00:02:25.554
I was a big troublemaker and my mom had a boyfriend who was a bit of a troublemaker.

00:02:25.554 --> 00:02:34.633
I was a big troublemaker and my mom had a boyfriend who was a computer science major and he saw potential in me and at 14, he bought me my first computer.

00:02:34.633 --> 00:02:42.224
Obviously I didn't know I was a bit of a nerd back then, I just figured I was having fun with this computer so I learned computers.

00:02:42.224 --> 00:02:43.487
That was that.

00:02:43.788 --> 00:02:46.423
In high school I studied auto mechanics.

00:02:46.423 --> 00:02:51.112
I was top of my class, was supposed to go to auto mechanics school.

00:02:51.112 --> 00:02:54.449
I had a deal with BMW, was supposed to get a shop.

00:02:54.449 --> 00:03:15.105
All these promises were made and about a week or two before I started school for auto mechanics, bmw kind of backed off on their deal a little bit and at that moment one of my good friends, tim, was like hey, man, you're good with computers, you should be doing computer stuff, not auto mechanics.

00:03:15.105 --> 00:03:16.711
He's like you'll make way more money.

00:03:16.711 --> 00:03:18.822
And I was like okay, good point, sure.

00:03:18.822 --> 00:03:28.444
So I dropped out of school, canceled my contract and started going to school for computer science, and not even like two semesters.

00:03:28.525 --> 00:03:36.462
One semester in my car blew up on me and I had no ride to school, no ride to work, so I spent my time.

00:03:36.462 --> 00:03:57.594
My friend worked at Best Buy at the time in Rancho Cucamonga and I would just ride to work with him and go next door to Barnes and Noble and I would just read books on computers and study for certifications like INET plus, network plus, ccna, mcse, inet plus all of those things Studied.

00:03:57.594 --> 00:04:00.100
Those spent a lot of time at Barnes and Noble.

00:04:00.100 --> 00:04:04.087
I had no money, so I was just there all day reading books About the time I was about to go take the tests.

00:04:04.087 --> 00:04:04.497
I just didn't have the money because I had no job.

00:04:04.497 --> 00:04:05.169
So I was just there all day reading books About the time I was about to go take the tests.

00:04:05.169 --> 00:04:07.788
I just didn't have the money because I had no job.

00:04:07.788 --> 00:04:14.365
So things just weren't panning out for me and I was getting frustrated and my friend called me.

00:04:14.365 --> 00:04:16.045
He worked at Circuit City.

00:04:16.045 --> 00:04:18.245
You guys probably don't even know what that is anymore.

00:04:18.245 --> 00:04:18.466
Me too.

00:04:20.401 --> 00:04:21.706
I'm not stuck at Circuit City.

00:04:24.422 --> 00:04:32.065
My husband worked at Best Buy when we met, I think, or no shortly after, but anyway, that was the time that was a big electronics store.

00:04:32.139 --> 00:04:34.807
So my friend at the time was a manager at Circuit City.

00:04:34.807 --> 00:04:35.670
You know really big deal.

00:04:35.670 --> 00:04:50.413
And this guy came in and Courtney actually probably knows who this guy is, but I won't say his name for a lot of reasons he came in to Circuit City and he purposely messed up his electronics in his truck to find somebody who could fix it so he could offer them a job.

00:04:50.413 --> 00:04:51.295
So he did that.

00:04:51.295 --> 00:04:52.865
He purposely messed up his alarm.

00:04:52.865 --> 00:04:54.370
My friend fixed it.

00:04:54.370 --> 00:04:57.069
He's like hey, you're smart, you should come work for me.

00:04:57.069 --> 00:04:58.365
We do robots and stuff.

00:04:58.365 --> 00:05:06.624
My friend was like shit, dude, I'm a manager at Circuit City, so I'm going gonna have to pass.

00:05:06.624 --> 00:05:07.247
It's kind of a big deal.

00:05:07.247 --> 00:05:07.829
And he's like well, damn man.

00:05:07.829 --> 00:05:08.612
He's like do you know anybody?

00:05:08.612 --> 00:05:10.298
He's like you know, this is my friend, eric, he's super smart.

00:05:10.298 --> 00:05:11.100
And by do I?

00:05:11.100 --> 00:05:12.786
At this time I didn't know I was smart, right.

00:05:12.786 --> 00:05:13.466
I had no idea.

00:05:13.466 --> 00:05:16.521
I just wanted to be a snowboarder and cause trouble.

00:05:16.521 --> 00:05:20.487
That was my plans in life and so he calls me.

00:05:20.526 --> 00:05:23.851
He's like hey, this guy's offered me a job.

00:05:23.851 --> 00:05:24.892
I told him about you.

00:05:24.892 --> 00:05:27.021
He's like I know you need to get a job.

00:05:27.021 --> 00:05:28.925
I was like what is it?

00:05:28.925 --> 00:05:30.168
He's like I don't know.

00:05:30.168 --> 00:05:32.333
It's like manufacturing and robots and stuff.

00:05:32.333 --> 00:05:34.185
I was like, okay, well, what does it pay?

00:05:34.185 --> 00:05:35.269
He's like it's 12 bucks an hour.

00:05:35.269 --> 00:05:38.163
I was like I'm in 12 bucks an hour back.

00:05:38.182 --> 00:05:38.442
Then.

00:05:38.442 --> 00:05:40.505
You know this is 2000, yeah.

00:05:40.505 --> 00:05:44.632
So I was like, oh my gosh, so I clean myself up.

00:05:44.632 --> 00:05:45.894
You know, put on nice clothes.

00:05:45.894 --> 00:05:52.324
I drive down the yorba linda maybe courtney's doing the math here, who this person is or not, I don't know but drive down the yorba linda.

00:05:52.324 --> 00:06:02.019
Hand this guy my application and he looks at he's like listen, man, I don't really care about your resume or even how you're dressed, I don't care about any of that.

00:06:02.019 --> 00:06:03.757
He's like there's a robot downstairs, here's the manual.

00:06:03.757 --> 00:06:04.800
If you can make that robot, how you're dressed, I don't care about any of that.

00:06:04.800 --> 00:06:05.687
He's like there's a robot downstairs, here's the manual.

00:06:05.687 --> 00:06:08.208
If you can make that robot move, you're hired.

00:06:08.208 --> 00:06:09.526
I was like okay.

00:06:10.440 --> 00:06:13.670
So I grabbed the manual, run downstairs and I'm reading it.

00:06:13.670 --> 00:06:19.403
And I'm not going to use the term that we used to define how the language was written in this manual.

00:06:19.403 --> 00:06:24.048
That was a Japanese robot, but it was very bad English.

00:06:24.048 --> 00:06:28.447
Anyways, I spent about he's like you got till five o'clock, so take your time.

00:06:28.447 --> 00:06:35.391
About three hours later I had already read the manual, I had wrote a program and I had the robot moving and executing the movements and doing you know stuff.

00:06:35.391 --> 00:06:36.922
And he came downstairs.

00:06:36.922 --> 00:06:39.286
He's like you already, you already wrote a program.

00:06:39.286 --> 00:06:43.512
I was like, yeah, he's like okay, you're hired.

00:06:43.512 --> 00:06:45.716
So the rest is history.

00:06:45.716 --> 00:06:51.750
I'm self-taught with everything and that was, kind of by design, the person I worked for.

00:06:51.750 --> 00:06:58.165
I thought he was testing me at the time, but it turns out he just didn't know and he was hoping I would figure it out and I did.

00:07:00.480 --> 00:07:00.802
I'm in.

00:07:00.843 --> 00:07:31.904
PLC programming I learned how to use SOLIDWORKS no-transcript other choice so moved with my friend's grandmother, worked there for about seven years and I was riding dirt bikes with my friend.

00:07:31.904 --> 00:07:35.680
He's like hey, this guy, because I was, I showed him a denso robot.

00:07:35.680 --> 00:07:36.923
This is a long time ago.

00:07:36.923 --> 00:07:49.990
Hey, this guy, he works for this company I can't say the company name, but they use robots and they're looking to hire a programmer and they pay like $90,000 a year and keep in mind, this is like 2005.

00:07:49.990 --> 00:07:55.076
And I was like what People get paid $90,000 a year to program robots?

00:07:55.076 --> 00:08:00.192
I'm making $15 an hour.

00:08:00.192 --> 00:08:04.855
So he's like I'll set you up an interview.

00:08:04.894 --> 00:08:11.807
So he sets up the interview and this company that I went interviewed with, courtney knows, knows 100%.

00:08:11.807 --> 00:08:15.180
She knows because she's worked with this company and this company is, was the biggest or is the biggest automation house in Southern California by far.

00:08:15.180 --> 00:08:22.444
So I went interviewed with this guy with when the business was not that big and he's like you missed the robot programming job.

00:08:22.444 --> 00:08:27.478
I've already filled that, he's like, but I need a controls guy and that's $50,000 a year.

00:08:27.478 --> 00:08:29.968
I was like that's more than $15 an hour.

00:08:29.968 --> 00:08:44.450
So he tried to get me to sign a contract right there on the spot and I was really nervous because I was living in San Dimas, working in Yerba Linda, and this guy is out in Simi Valley, thousand Oaks.

00:08:44.450 --> 00:08:48.620
You know way out there and I'm sure Courtney knows exactly what I'm talking about.

00:08:48.639 --> 00:08:50.005
I know exactly what you're talking about now.

00:08:50.005 --> 00:08:51.524
I made that drive a few times.

00:08:51.645 --> 00:08:57.566
Yeah so, and this guy that was offering the job is a great guy, I mean obviously a successful guy.

00:08:57.566 --> 00:09:01.604
But I was like I can't sign this right now, man.

00:09:01.604 --> 00:09:08.114
He's like I don't want you to go back and take my offer to your boss and, just you know, have him match my offer.

00:09:08.114 --> 00:09:09.215
I was like that's a good idea.

00:09:11.100 --> 00:09:11.321
Yeah.

00:09:11.400 --> 00:09:12.482
I should do this.

00:09:13.725 --> 00:09:15.288
So I declined the offer.

00:09:15.288 --> 00:09:18.553
I said I'm sorry I can't make that kind of commitment and I'm glad I did.

00:09:18.553 --> 00:09:27.051
You know, it's one of those things in life where that was a major fork in the road for me and maybe it would have worked out better, maybe not, I don't know.

00:09:27.051 --> 00:09:35.860
Went back to my boss, told him he offered me, he matched the offer and reduced it a little bit because he's like you don't have to drive, you know, to freaking thousand oaks.

00:09:35.860 --> 00:09:38.908
I was like okay, so I worked there for a couple more years.

00:09:39.609 --> 00:09:55.206
The relationship between this person and I was not going very well and, um, one of the Cognizant guys, matt Remnick, who's a really dear friend of mine and a huge mentor in my life, and you know I've been working with Matt Remnick since before Matt Remnick.

00:09:55.206 --> 00:09:59.825
I mean before I would be working with Cognizant since before Matt Remnick even worked at Cognizant.

00:09:59.825 --> 00:10:02.570
But when Matt got hired we worked together.

00:10:02.570 --> 00:10:04.712
Anyways, strong bond with this guy.

00:10:04.712 --> 00:10:05.434
Matt's a great guy.

00:10:05.434 --> 00:10:07.145
Matt was like dude, you could be doing better.

00:10:07.145 --> 00:10:07.869
I'm like what do you mean?

00:10:07.869 --> 00:10:09.527
He's like I can't say anything.

00:10:09.527 --> 00:10:14.812
He's like because I'm not going to violate this trust I have with your boss, but you could be doing better.

00:10:15.960 --> 00:10:21.625
One day I got into a dispute with my boss and I walked out and had no plans.

00:10:21.625 --> 00:10:27.191
I'm just, you know, I had a short temper, I was young and dumb, but it worked out.

00:10:27.191 --> 00:10:30.433
So I called Matt, I was like you said, I can do better, what's better and he's like.

00:10:30.433 --> 00:10:32.917
I got this company in Temecula.

00:10:32.917 --> 00:10:36.125
I won't say their name either.

00:10:36.125 --> 00:10:37.168
You can go work for them.

00:10:37.168 --> 00:10:39.445
And what's the pay?

00:10:39.445 --> 00:10:43.303
The pay was great, so left, you know.

00:10:43.303 --> 00:10:45.269
After I quit that job, left Great, so left, you know.

00:10:45.288 --> 00:10:53.024
After I quit that job, left, started working in Temecula, ended up moving to Temecula, which is where I am now, because I absolutely love the place.

00:10:53.024 --> 00:11:06.441
It's beautiful, it's small, it's quiet, it was affordable and I worked at this company for a few years but anyways, so continued to build my skill, build my craft, and I started to realize that you know I should be running a business.

00:11:06.441 --> 00:11:09.128
And I offered these people to run their business.

00:11:09.128 --> 00:11:14.308
I was like, hey, if you guys want to go hang out in Cabo for the rest of your life and let me run this business, do it.

00:11:14.308 --> 00:11:14.890
Just pay me.

00:11:14.890 --> 00:11:17.125
Well, and you know, whatever they declined.

00:11:17.125 --> 00:11:22.264
So I do love them on a personal level, but maybe on business level we don't see eye to eye.

00:11:22.485 --> 00:11:27.043
But, um, I had, my wife was pregnant and there were some promises made that weren't fulfilled.

00:11:27.043 --> 00:11:28.827
I fulfilled my end of the bargain.

00:11:28.827 --> 00:11:38.423
Um, I learned how to do sql databases, I learned how to program plc, alan bradley, and so they gave me a one percent raise and cut my car allowance.

00:11:38.423 --> 00:11:42.952
And this was about two weeks before I had my baby, two weeks, yeah.

00:11:42.952 --> 00:11:47.412
So we weren't doing just okay to we're in the red and this is a problem.

00:11:47.412 --> 00:11:56.190
So I told my wife I was like you're going to think I'm crazy or you already know I'm crazy, but I'm going to quit my job and start my own business.

00:11:56.190 --> 00:12:02.517
She's like okay, I was like so after my daughter Evie's born, I'm going to go quit.

00:12:02.517 --> 00:12:08.932
So once the word got around the family and friends, they are like you're fucking crazy.

00:12:09.072 --> 00:12:19.125
Sorry, I don't know if I can cuss in that you won't be the last mark as explicit, although not all of our episodes are, so it's okay we're all.

00:12:19.125 --> 00:12:21.090
We already earned our advisory.

00:12:21.210 --> 00:12:28.351
Yeah, we've already got our little explicit e on it, yeah so everyone in the world thought I was crazy and they're probably right.

00:12:28.351 --> 00:12:29.541
But I believed in myself.

00:12:29.541 --> 00:12:30.283
I always have.

00:12:30.283 --> 00:12:31.408
And I told my wife.

00:12:31.408 --> 00:12:38.754
I was like hey, we may lose my house, we may lose these cars, we may have to live with your mom and dad, but I promise you I'll make it.

00:12:38.754 --> 00:12:39.837
I will make it.

00:12:39.837 --> 00:12:41.861
I promise you, and this is why I love my wife.

00:12:41.861 --> 00:12:44.166
Um, she never doubted me.

00:12:44.166 --> 00:12:46.389
She's's like OK, let's do this.

00:12:46.389 --> 00:12:54.846
And so I did, and through the help of my friends Matt Remnick and Greg Wolf at Sobel, they helped me get my first business off the ground.

00:12:54.846 --> 00:13:01.730
And you know there's a lot more stories to that too, but I don't, you know, we can always move past it.

00:13:01.730 --> 00:13:11.336
But I just wanted to mention their names because they were really helpful in my career and I always like to give them credit where I can and shout them out, because Greg Wolf and Matt Remnick are just really good people.

00:13:12.201 --> 00:13:14.710
Especially in the machine vision community.

00:13:14.710 --> 00:13:28.985
You know, I feel like, at least in Southern California, all of us that do integrations with machine vision know those two names, you know especially if you've done Cognix integrations, like you definitely know Matt Remnick and you definitely know Greg Wolf.

00:13:30.772 --> 00:13:33.644
Yeah, yeah, and you know the goal is it's already happening.

00:13:33.644 --> 00:13:38.894
But my name should be synonymous with those names, because I've been working with Cogniz longer than they have.

00:13:38.894 --> 00:13:42.309
I've been programming Cogniz cameras before they were even around.

00:13:42.309 --> 00:13:53.081
Now that's not to say they're not talented, because Greg Wolf is extremely talented, but yeah, so that's what I'm known for is machine vision and robotics, specifically machine vision, but that's all I got in the automation.

00:13:53.081 --> 00:13:58.133
It was just kind of like a lot of things happen in my life and it's you know.

00:13:58.133 --> 00:14:05.445
I don't know if people believe in destiny, but I think at this point I do, after dealing with that, going through what I've gone through and succeeding.

00:14:05.504 --> 00:14:09.293
So what does that success look like for you today?

00:14:09.293 --> 00:14:13.051
Because I know you mentioned before we started recording that you're really busy.

00:14:13.051 --> 00:14:16.947
You have a lot of projects and that's a good problem to have.

00:14:16.947 --> 00:14:21.951
Yeah, you know, growth can be hard just as much as it is rewarding.

00:14:21.951 --> 00:14:27.749
Can you talk a little bit about that story of growth between when you started and now?

00:14:28.279 --> 00:14:31.604
Yeah, so it's a great question, because this is my second business.

00:14:31.624 --> 00:14:36.042
Yeah, I was hoping you would talk about the first one a little bit.

00:14:36.123 --> 00:14:38.830
Yeah, my first business is my first business.

00:14:38.830 --> 00:14:46.337
I was young, my ego was way bigger than it is already and I was out there running and gunning.

00:14:46.337 --> 00:14:50.743
I thought I was unstoppable and I was, for the most, unstoppable.

00:14:50.743 --> 00:15:06.335
I believe in my technical expertise and growth is the perfect word for this conversation because I grew too fast, I did too much, I went too fast and I didn't learn hard, valuable lessons.

00:15:06.335 --> 00:15:13.288
I just relied on my ability to adapt and overcome and it ended up costing me my business.

00:15:13.659 --> 00:15:22.101
I didn't ever despite what the rumors may be or may have been passed around by crappy people I never banked up to that business and I don't know.

00:15:22.101 --> 00:15:29.081
I don't owe anybody money and every employee that walked in for my business loves me and always says good things about me.

00:15:29.081 --> 00:15:30.745
In fact, I rehired one of them.

00:15:30.745 --> 00:15:48.596
But it's a lesson in owning a business is growth and learning how to manage that and not being blinded by success and the perceived success that you're having, and keep staying grounded, staying focused and having a plan is like the most important thing.

00:15:48.596 --> 00:15:52.024
To be successful and successful.

00:15:52.205 --> 00:15:53.827
Being successful doesn't mean growth.

00:15:53.827 --> 00:16:08.596
It means sustainability, right, it means being able to weather storms, and I think the most important lesson that I learned is that I need to be Eric and Rockport needs to be Rockport, and they're not the same thing.

00:16:08.596 --> 00:16:16.754
They're separate entities and they're not tied together, other than I own the business and my name's on all the checks.

00:16:16.754 --> 00:16:27.879
I try to treat my business as a business and not as my personal toy that I can do whatever I want with, and that's if there's anybody out there starting a business or growing a business.

00:16:27.879 --> 00:16:29.908
I hope you hear those words because they're so important.

00:16:30.159 --> 00:16:36.605
I think that we know people out there too that have had that same other people that you know had a really good year.

00:16:36.605 --> 00:16:38.107
They grew really, really, really fast.

00:16:38.107 --> 00:16:40.172
And then you know something happens.

00:16:40.172 --> 00:16:48.299
Employees didn't you know is right.

00:16:48.299 --> 00:16:54.953
It's a lot of things, the main things, that once you start to scale, if you haven't done it in a very deliberate process way, that can crumble at any different time, right.

00:16:54.953 --> 00:16:55.855
So deliberate.

00:16:56.059 --> 00:16:57.144
Deliberate, that's a great word.

00:16:57.144 --> 00:16:58.692
It needs to be deliberate.

00:16:58.692 --> 00:17:07.307
You need to have contracts, you need to have things in writing, you need to have a scope, you need to have milestones, you need to have everything on paper.

00:17:07.307 --> 00:17:09.011
I tell my employees that you can.

00:17:09.011 --> 00:17:10.301
They'll tell you this right now.

00:17:10.301 --> 00:17:12.587
No meeting is off the record.

00:17:12.587 --> 00:17:14.633
No conversation is off the record.

00:17:14.633 --> 00:17:16.144
No email is off the record.

00:17:16.144 --> 00:17:17.148
It's all on the record.

00:17:17.148 --> 00:17:35.413
Everything is documented, everything is archived, everything is written down and it's just for our protection and for our own ability to keep track of our projects, stay on top of them and be effective and not just kind of dangling with the wind like I was.

00:17:35.413 --> 00:17:37.394
You know like I'll figure it out and I do figure it out.

00:17:37.394 --> 00:17:37.875
But you know what?

00:17:37.875 --> 00:17:39.045
Figuring it out is not enough.

00:17:39.045 --> 00:17:40.440
It needs to be deliberate.

00:17:40.440 --> 00:17:48.386
Like you said, it needs to be planned and it needs to be executed without fail, and sometimes people don't get that.

00:17:49.421 --> 00:17:51.746
Well, I was going to say it's easy to ride the waves of like.

00:17:51.746 --> 00:17:57.950
You know, you have this network in California that all talks to each other.

00:17:57.950 --> 00:18:13.651
So you do good work for somebody and they all talk to each other, and this influx of work comes in and it's really easy to kind of start feeling like, hey, I'm just going to ride this wave, as opposed to I'm going to build a pyramid with a big solid base and actually build this pyramid.

00:18:13.740 --> 00:18:16.805
I'm just like, oh, the pieces are falling and they happen to be building a shape.

00:18:16.805 --> 00:18:18.210
Yay, you know.

00:18:19.501 --> 00:18:21.983
It's like you're running around with a basket trying to catch all the apples.

00:18:21.983 --> 00:18:23.690
You know You've got to say no.

00:18:23.690 --> 00:18:26.067
It's like playing Tetris on purpose.

00:18:27.131 --> 00:18:44.250
I'm liking it to playing Tetris on purpose and you start clearing rows and stuff and you have a purpose to it, versus now you have all this shape that's just fallen out of control and you've got these holes that you can't clear out now, and now you're just kind of stuck with having let gravity do all the work.

00:18:45.340 --> 00:18:53.865
And it's so important in integration and machine building, because we don't have widgets, we're not selling widgets, we can't project, we can't make plans.

00:18:53.865 --> 00:18:58.867
All we can do is budget, budget, budget and charge the right amount.

00:18:58.867 --> 00:19:00.324
And that's another thing too.

00:19:00.324 --> 00:19:12.935
Is important for business is knowing your value and knowing your worth in your business and not letting people, and specifically customers, talk out of your worth because those business, and not letting people, and specifically customers, talk out of your worth because those aren't people that you want to work with anyways, you know.

00:19:13.280 --> 00:19:13.560
Right?

00:19:13.560 --> 00:19:25.222
When did you, when and how did you learn that lesson, and do you have any suggestions or resources for other people that may be trying to figure out how the heck do they actually properly know their worth?

00:19:26.165 --> 00:19:29.613
Well, this is going to sound horribly egotistical.

00:19:29.613 --> 00:19:34.648
I don't read books, I don't watch YouTube videos.

00:19:34.648 --> 00:19:36.512
I don't like motivational quotes.

00:19:36.512 --> 00:19:38.061
I don't like any of that.

00:19:38.061 --> 00:19:39.566
I think it's all nonsense.

00:19:39.566 --> 00:19:49.913
It's just people marketing stuff to you to cater to your heartstrings, like work hard, and they show a picture of a lion and they saw a guy getting off a jet.

00:19:49.913 --> 00:19:51.865
It's like it's all bullshit.

00:19:52.901 --> 00:20:04.868
The reality is is you have to pay attention to the lessons that are being taught to you, and you may not realize it's a lesson, but it's important to be aware of what's happening in your life and how things are transpiring.

00:20:04.868 --> 00:20:07.008
I learned these lessons the hard way.

00:20:07.008 --> 00:20:26.259
I lost the business, I got violated by a customer for a lot of money and I had attorneys that were like you have a case, you could win, but it'll take three years, it'll take hundreds of thousands of dollars and in the end they have more money than you do and you lose.

00:20:26.259 --> 00:20:31.464
So those are mistakes that I learned the hard way and it hurt me for a long time.

00:20:31.464 --> 00:20:32.366
It really did.

00:20:32.366 --> 00:20:35.663
It really hurt me internally as a person, as a business owner.

00:20:35.663 --> 00:20:43.826
You know I doubted myself for a long time, but you know there's people that take those experiences and blame it on someone else.

00:20:43.826 --> 00:20:50.122
Or there's people like me that say I could blame the customer all day long, but I didn't get things in writing.

00:20:50.122 --> 00:20:58.384
I trusted people's word, I trusted someone's handshake and I let people promise me things.

00:20:58.384 --> 00:21:10.273
If they give them discounts now and things like that, and I mean the only way I could say is, if you have a business that's growing, you need to find other individuals who are growing a business.

00:21:11.280 --> 00:21:17.192
Or for people like me, I have friends that are in a higher position than I am, that are further along in life than I am.

00:21:17.192 --> 00:21:38.121
I have people that are not as far along in life as I am, and I have these people as a counsel of my life that I talk to, because sometimes the person that's below me not that in a bad way, but that's not where I'm at now they may have a perspective that I wasn't thinking of, and the people that have been there already have this perspective of like Eric, don't make that mistake.

00:21:38.121 --> 00:21:45.084
So I think it's important to to put down the books and turn off YouTube and talk to some people that you know are successful.

00:21:45.084 --> 00:21:46.988
If you don't have anybody, man, contact me.

00:21:46.988 --> 00:21:47.989
You know I don't care.

00:21:47.989 --> 00:21:50.453
There's enough meat on the bone for all of us to eat.

00:21:50.453 --> 00:21:52.936
There's enough business out there for all of us to be successful.

00:21:52.936 --> 00:21:54.928
There's no need to hoard information.

00:21:54.928 --> 00:21:58.049
There's no need for us not to stick together and work together.

00:21:58.220 --> 00:22:15.537
So anybody that owned a business that knows me knows I'm very open and very willing to help out, give advice and help out wherever I can within reason, and I think and I may be wrong about this, but I think most people that genuinely have built a business and they've usually stumbled along the way, whether it's in that business or with prior businesses.

00:22:15.537 --> 00:22:18.482
Like most successful entrepreneurs, it's not their first go around.

00:22:18.482 --> 00:22:19.746
That is the big success.

00:22:20.468 --> 00:22:27.470
Because you can't learn everything from a book or you can't follow somebody else's blueprint and immediately be a wild success.

00:22:27.470 --> 00:22:28.813
Like I hate those.

00:22:28.813 --> 00:22:53.086
Oh, I figured out the system and now I'm going to teach it to you, so you can, you know, take all the shortcuts and become a millionaire overnight, or even a more reasonable promise, because so much of what happens in business that succeeds is a combination of timing, luck, your relationships your skills your ability to execute things, and sometimes there's things out of your control.

00:22:53.145 --> 00:22:59.015
But like saying someone oh, you figured out the magic formula and as long as you follow my system, you'll be successful.

00:22:59.015 --> 00:23:01.943
I am always like bullshit those people.

00:23:02.104 --> 00:23:14.564
Those people are the people that are selling you snake oil, and if you really, if you're a smart business person, you should be able to look at the other side of the fence and say, if this guy was successful, he wouldn't need to do this.

00:23:14.564 --> 00:23:31.867
He wouldn't need he or she sorry, they wouldn't need to do this, they wouldn't need to sell this pamphlet of success, because if that was the case, this pamphlet would have been circulated around and people would be following it and everyone would be successful.

00:23:31.867 --> 00:23:34.442
The reality is, owning a business is not easy.

00:23:34.442 --> 00:23:42.830
There's a high chance of failure, it's a high risk proposition and if you're not borderline insane, you're probably not cut out to own a business.

00:23:44.641 --> 00:23:46.105
Well said, well said.

00:23:46.105 --> 00:23:49.794
I'm going to make this a shameless plug for OTScapeCon.

00:23:49.794 --> 00:23:56.708
I don't know why we call it a conference, right, colin?

00:23:56.708 --> 00:23:59.173
But it's meant to be part training.

00:23:59.173 --> 00:24:01.528
I mean mostly networking also.

00:24:01.528 --> 00:24:34.267
But the idea is to have most topics that are in, you know, under that OT SCADA, you know, machine building type of umbrella, have a little bit of practical information and theoretical information about each topic, inputs from various different people that actually work in these fields, but then most, I think, most importantly, the ability to get to know and network with and follow up with those people, both the ones that are teaching those particular subjects and then the other people that are there to learn.

00:24:34.267 --> 00:24:38.167
Yep, and at first I was like, okay, how are you gonna?

00:24:38.167 --> 00:24:44.313
How are you gonna cover 23 topics with only 30 minutes on each topic and anybody get any value out of it?

00:24:45.402 --> 00:24:50.500
uh, you can do a training on any one of these topics and you're still only scratching the surface.

00:24:50.500 --> 00:24:53.123
But then the reason we thought of this.

00:24:53.123 --> 00:25:06.136
So we, ali and I, both went to a OT network training at Trace Route in Dallas, taught by Josh Varghese, who is, just, you know, a practicing subject matter expert in that area.

00:25:06.136 --> 00:25:13.152
It's what he works on and it was probably one of the best industry events I've ever been to.

00:25:13.152 --> 00:25:14.707
It was about 40 people.

00:25:14.707 --> 00:25:20.732
It was a very specific topic that we were getting, you know, kind of a deep dive training on for the two days.

00:25:22.320 --> 00:25:34.013
But, like for me, I don't need to know all that much about industrial networking, I want to know enough to be able to point people in the right direction, to know when things are fishy, to know, you know, like that's the reason I wanted to go and learn that.

00:25:34.013 --> 00:25:49.689
But then the big value for me was I got to meet 40 other people in that room that touched that technology area for some reason and want to know more about it, and that's both systems integrators there were controls engineers from you know end users there.

00:25:49.689 --> 00:26:12.710
There were people from the manufacturers that are working on those product lines and being able to be in the room with those people, make those connections, and it's not, you know, two, three thousand people at a conference where, yeah, you like, scan your badge a hundred times and then just get spammed by oh my gosh people trying to like around with it like flip the other way, like please don't scan my code.

00:26:12.770 --> 00:26:20.787
Yeah, I don't want, and so just now, even as we're like just the speakers in this session, we've been talking One of the topics right 30 minutes.

00:26:20.787 --> 00:26:23.920
Every single one of the speakers has different experiences with that topic.

00:26:23.920 --> 00:26:26.248
What were we talking about earlier in the chat?

00:26:26.248 --> 00:26:32.519
Courtney, virtual machines or remote access, and you've got like five different integrators.

00:26:32.519 --> 00:26:35.922
They're like, oh yeah, I like to use this, or oh, I use that, and this is how we do it.

00:26:35.961 --> 00:26:37.224
Here's the way I do it, yeah.

00:26:37.605 --> 00:26:39.951
And that's essentially kind of what we want to try to do.

00:26:39.951 --> 00:26:46.887
Is everybody that attends that should be able to plug into kind of what you have in a way, eric, with your little network there in Southern California.

00:26:46.887 --> 00:26:59.663
It's just sometimes all you need is to know somebody to call to ask the question, to get some advice or to collaborate on the project or pass on the business or whatever that is.

00:26:59.663 --> 00:27:08.882
Would you say that that's played a big you know role in your success or do you think that without you know those people around you as a network, you probably would have still made it right?

00:27:08.882 --> 00:27:09.884
You're that type of person.

00:27:09.904 --> 00:27:17.607
You're being stopped by that, but yeah, I think everyone's different and I think everything you said has like the utmost of value.

00:27:17.607 --> 00:27:33.634
I mean, it's so important you know how many of my competitors I'm friends with and talk to you know like there's just no need to be hostile but my growth, my path, was just different from everybody's, unfortunately, and maybe fortunately, I don't know.

00:27:33.634 --> 00:27:40.959
I don't want to say too much because I have to disparage people to say some of these things and I don't like to do that, but I had to fight really hard to get where I'm at.

00:27:41.179 --> 00:27:42.501
Really really, really hard.

00:27:42.501 --> 00:27:49.173
A lot of adversity, A lot of deceit, a lot of lies.

00:27:49.173 --> 00:27:57.611
I always tell people my career, the reason why I'm so good at what I do, is because I worked with all the wrong people and learned how to do things all the wrong way.

00:27:57.611 --> 00:28:09.306
My whole career was just working with the wrong people and doing things the wrong way, and me starting my business was my way of saying I think that's all shady, I think that's wrong, this is the way I want to do it.

00:28:09.306 --> 00:28:11.103
And so to your point.

00:28:11.324 --> 00:28:24.490
I spend a lot of time now meeting with my competitors, talking with my competitors, being friends with my competitors, because we all know, may the best person win, may the best business win.

00:28:24.490 --> 00:28:25.272
You know what I mean.

00:28:25.272 --> 00:28:32.183
There's a lot of business out there and you know we'll ask each other hey, do you know someone, do you know anybody that's looking for a job?

00:28:32.183 --> 00:28:35.031
Or hey, maybe we can collaborate on this project.

00:28:35.031 --> 00:28:37.244
You know things of that nature.

00:28:37.244 --> 00:28:56.412
I don't think there's a need to be hostile or not talk, and I think networking especially like when you have a similar business in another state like that's really helpful, because now you have all, like the gloves are off, you feel comfortable, you can speak candidly because you know that there is no direct competition.

00:28:56.412 --> 00:29:00.211
There's no, you know, possibility of going up against each other.

00:29:00.211 --> 00:29:05.207
And now you can share some really important advice to help grow each other's business.

00:29:05.207 --> 00:29:08.265
Show where we've learned things, show where they've learned things.

00:29:08.265 --> 00:29:11.650
And I'm in the process of expanding my business to another state.

00:29:11.819 --> 00:29:13.366
Texas was the original thought.

00:29:13.366 --> 00:29:15.366
I may be changing that, I don't know.

00:29:15.366 --> 00:29:17.343
There's just a lot of things.

00:29:17.343 --> 00:29:31.661
Right now my business is growing really fast, like I said, and instead of me, just like I said, running around the basket and trying to catch all the apples, I took a step back and let the apples fall and I'll find the right one.

00:29:31.661 --> 00:29:37.049
So the original plan was Texas and I networked with a lot of people in Texas.

00:29:37.049 --> 00:29:56.313
I flew out there, met with a lot of people you are, you know, olympus Controls and some other people but I think that in talking to these people, I realized maybe Texas is not the move for me, you know, and that was through networking and talking to people in my industry and like-minded individuals.

00:29:56.313 --> 00:30:02.655
So, yeah, I think to answer your question in the longest way possible, like I just did, yeah, I think it's important.

00:30:02.655 --> 00:30:04.221
I think it's important to talk to people.

00:30:04.221 --> 00:30:05.585
It really, is it really?

00:30:05.625 --> 00:30:08.573
is yeah, and overthinking and overstudying sometimes.

00:30:08.573 --> 00:30:12.090
I mean, some people are like that they don't want to do anything until you're fully prepared.

00:30:12.090 --> 00:30:18.949
I would say this type of world too, like there isn't really much that you can do to be fully prepared no, that's impossible.

00:30:19.209 --> 00:30:20.111
It's literally impossible.

00:30:20.111 --> 00:30:34.862
I, I tell people all the time, like I tell my employees and I tell my customers and I tell people that want to invest in my business I'm like I one don't ever call me a startup, I'll lose my effing mind if you call me a startup I have nobody's money.

00:30:34.862 --> 00:30:35.285
This is all my money.

00:30:35.285 --> 00:30:37.255
I have no debt, um, but anyways, if you call me a startup, I have nobody's money.

00:30:37.255 --> 00:30:37.798
This is all my money.

00:30:37.817 --> 00:30:38.200
I have no debt.

00:30:38.740 --> 00:30:50.432
But anyways, if you could just try and adapt, that's like the best you can do Other than that, like if I try and take someone's money or I make some deal or I do something.

00:30:50.432 --> 00:30:59.421
I'm a human being that operates on honesty as much as I can and I will quite literally lose sleep much as I can.

00:30:59.421 --> 00:31:09.847
And I will quite literally lose sleep if I feel like there's a potential for someone losing out on the investment in me or my business, or if there's a potential that I sell this to a customer and it becomes a heartache for them or a pain.

00:31:09.847 --> 00:31:14.983
I won't be able to sleep at night and that's like the reality of owning a business.

00:31:15.023 --> 00:31:16.686
If you care because some people don't care.

00:31:16.686 --> 00:31:20.493
That's like the reality of owning a business.

00:31:20.493 --> 00:31:23.579
If you care because some people don't care is the stress is never ending.

00:31:23.579 --> 00:31:28.215
And the way I equate it is I tell people you don't know what love is until you have a kid and you don't know what stress is until you own a business.

00:31:28.215 --> 00:31:29.019
You just don't know.

00:31:29.019 --> 00:31:31.886
They're not the same thing, they're just it's another level.

00:31:32.641 --> 00:31:48.096
I'll never forget Alicia basically saying that, like the way she saw things you know, when things started growing for her and she started bringing on employees is now she's seeing all those employees, babies, and she's like this is how many babies I have to feed now, you know that's like.

00:31:48.136 --> 00:31:49.721
That's where my mind goes as well.

00:31:49.761 --> 00:31:52.891
If I'm bringing on people, there's like mouths that we have to feed.

00:31:52.891 --> 00:31:53.942
We have to succeed at this.

00:31:53.942 --> 00:31:59.820
Yeah, I've got five families to help you know and how many babies total is that you know?

00:32:00.583 --> 00:32:06.746
you know, and it's something that, if you're not unless you're like a psychopath, like that's something that I live with every day.

00:32:06.746 --> 00:32:11.426
Every time I see my bank account go down even a little bit, I'm like am I doing the right thing?

00:32:11.426 --> 00:32:13.511
Am I spending my money in the right places?

00:32:13.511 --> 00:32:15.044
Am I budgeting properly?

00:32:15.044 --> 00:32:17.269
Am I deceiving these people?

00:32:17.269 --> 00:32:18.030
Am I like you?

00:32:18.030 --> 00:32:23.530
All these things race through your head constantly and you just got to learn One.

00:32:23.530 --> 00:32:25.864
You got to learn to one.

00:32:25.864 --> 00:32:32.872
Like again stick to the plan, make a plan, stick to the plan, make a budget, stick to the budget, make a decision, stick to the decision.

00:32:32.872 --> 00:32:41.306
Because if you, if you doubt yourself too much, it's a paralysis by analysis, like you said, and you know you can't plan for this, you just can't.

00:32:41.306 --> 00:32:45.529
You can set a goal, and I hope it's not a monthly goal.

00:32:45.529 --> 00:32:51.736
You better set a five-year goal, you better set a two-year goal and you better be prepared for a roller coaster in between.

00:32:51.736 --> 00:33:26.059
You know no-transcript.

00:33:26.200 --> 00:33:27.943
It means you redefine the relationship.

00:33:27.943 --> 00:33:29.145
Have you learned anything?

00:33:29.145 --> 00:33:36.925
Or uh, how deep, oh, uh-oh I think, see if he manages to find his way back in.

00:33:36.945 --> 00:33:37.788
We just lost Eric.

00:33:37.788 --> 00:33:43.848
Well, let me point this question at you, courtney yeah, since we're still recording and let's see if Eric comes back.

00:33:43.848 --> 00:33:45.323
Is this something?

00:33:45.323 --> 00:33:46.407
Do you have any insight?

00:33:46.500 --> 00:34:01.262
Like you've been in years of doing business as yourself, working with other small businesses, working at large companies how do you figure out who you can trust and can you ever Do you learn to have a sixth sense about these things?

00:34:01.262 --> 00:34:08.909
Do you learn that there's certain things that you actually try to make a point, to verify as a process, or is it just you have to feel people out?

00:34:08.909 --> 00:34:13.784
You know, how do you, as you start to realize that you are not an island, right?

00:34:13.784 --> 00:34:20.036
Um, select people that you think you can trust?

00:34:20.036 --> 00:34:24.646
And I'll point back to the earlier example of the lawsuit type situation.

00:34:24.646 --> 00:34:25.909
You know, customer doesn't pay.

00:34:25.909 --> 00:34:26.980
Yeah, you can take them to court.

00:34:26.980 --> 00:34:31.351
You can be right all day long and it'll still cost you way more than you can afford.

00:34:31.351 --> 00:34:45.574
And so, you know, go taking somebody to court isn't an option for most people, small businesses especially, and I don't think many of us don't understand how cost prohibitive it is to have the courts you know, settle our disputes.

00:34:45.574 --> 00:34:47.295
Oftentimes it has to come down to trust.

00:34:59.059 --> 00:35:00.987
Yeah, that's actually kind of the hard thing, I think as a small business, or that I didn't realize.

00:35:00.987 --> 00:35:02.572
As a small business is like say you put you know net 15 in your estimate.

00:35:02.592 --> 00:35:09.456
And then now suddenly they've got you on net 60 and you can't, yeah, yeah, like you're stuck saying, hey, I need you to pay me, but you, you're kind of powerless to do anything.

00:35:09.456 --> 00:35:15.382
As a small company against a big company, you could sit there and say you said 15 days and that's basically all you can do.

00:35:15.382 --> 00:35:27.889
But aside from having actually like been burnt by people in the past and knowing, like, what that feels like or what's coming, and, like you said, that sixth sense of hey, I've been burnt like this before I kind of feel like it's coming again.